Tbilisi has long understood fashion as more than a seasonal spectacle. In this city, style moves through old courtyards, post-industrial spaces, independent ateliers and a generation of designers who continue to place Georgian fashion within a wider international conversation. After a pause, Mercedes-Benz Fashion Week Tbilisi returns from May 7 to 10, reaffirming the city’s role as one of the region’s most compelling creative centres.
This season, the programme unfolds at Factory Tbilisi, an industrial space that feels closely aligned with the city’s current fashion language: raw, energetic and open to transformation. Across four days, the schedule brings together established Georgian names, emerging designers, exhibitions, talks and a closing cultural programme that extends the week beyond the runway.
The week begins with BENEXT, the competition dedicated to emerging talent, placing the next generation of designers at the centre of the opening programme. Exhibitions by Simon Machabeli and Galib Gassanoff expand the frame beyond the runway. Gassanoff, born in Georgia and of Azerbaijani heritage, now leads the Italian brand Institution. With Institution’s Zalando Visionary Award and his place among the LVMH Prize finalists, his presence connects the local programme to a broader European fashion context.
From there, the runway moves through a series of distinct creative languages. Supernatural Superstar opens the first day of shows with a concept built around transformation and metamorphosis, while Ingorokva, founded by Tamuna Ingorokva, continues its study of precise, powerful silhouettes made for women with confidence and presence.
The following programme brings together designers working across identity, structure and material experimentation. God Era, founded by Nino Goderidze, presents a non-binary vision inspired by futuristic characters. Tiko Paksa approaches fashion through architectural form, clean construction and restraint. TATUNA adds another voice to the schedule, while Lado Bokuchava continues to develop a language defined by complex pattern-cutting, vegan leather and other environmentally conscious materials.
One of the season’s key moments is Materiel x Gudu, a collaboration in which Lasha Mdinaradzis silhouettes meet the codes of one of Georgia’s most established fashion houses. It reflects a wider movement within Georgian fashion, where heritage and contemporary authorship are increasingly seen not as separate directions, but as part of the same evolving conversation.
A younger, more instinctive energy runs through the week as well. Reckless, created by three young designers, carries the idea of creative freedom at its centre. The brand speaks to a generation for whom fashion is not only image, but also a form of self-definition. Gio Levan follows with work informed by historical and social research, while Aleksandre Akhalkatsishvili brings the runway back to the sharp, intellectual precision that has become central to Georgia’s modern design identity.
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Beyond the shows, Mercedes-Benz Fashion Week Tbilisi extends into conversations, exhibitions and music. Discussions with Simon Machabeli and Galib Gassanoff will open space for reflection on design, authorship and creative practice. Talks by photographers Adam Katz Sinding and Vincent Lappartient will bring an international visual perspective to the programme, while a joint concert by Jay-Jay Johanson and Nikoloz Rachveli places music alongside fashion as part of the city’s wider cultural rhythm.
Across four days, Mercedes-Benz Fashion Week Tbilisi returns not only as a fashion event, but as a statement about the city’s creative continuity. Georgian fashion has moved beyond the frame of local discovery. It is now part of an active global conversation, shaped by craftsmanship, experimentation and a generation of designers who understand Tbilisi as both a place of origin and a point of departure.
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