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Founded in Barcelona in 2011, Equivalenza emerged with a model that positioned fragrance within everyday use, not as a distant luxury. Its concept is based on accessibility and personalization, combining a wide range of scents with a system that allows individual selection and adjustment.
At the center of the brand’s structure is the idea that perfume is not fixed to a single identity. Contemporary fragrance habits have shifted away from the notion of one signature scent. Instead, selection follows context, time of day, and personal rhythm.
To support this, Equivalenza organizes its collection into multiple olfactory families and offers more than a hundred compositions. These are developed with perfumers and produced in Europe under IFRA standards, placing them within established regulatory frameworks.
A defining element of the brand is its approach to customization. Fragrance is constructed through a base composition, which can be adjusted with additional accords. This method, often referred to as layering, involves combining different scent profiles to create a more individualized result. The system is built around core olfactory categories such as citrus, floral, woody, and oriental, which can be combined in varying proportions.
The same logic extends beyond perfume itself. Equivalenza develops parallel product formats, including body care and hair products, designed to carry the same olfactory profile across different textures. This allows scent to remain consistent while adapting in form.
Another structural aspect of the brand is its refill system. Fragrances are offered in reusable bottles, with the option to replenish them in-store. This reduces packaging use and aligns with the company’s broader emphasis on sustainability, including vegan formulas and recyclable materials.
Equivalenza has entered the Tbilisi market and is now available at Tbilisi Mall. The space presents the brand’s approach in a direct format, allowing visitors to explore scent through selection and composition.
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