Ferrari Luce: The First Electric Ferrari

Ferrari has unveiled the Ferrari Luce, its first fully electric car and one of the most important shifts in the company’s modern history.

Luce means light in Italian, a name that makes the message clear. Ferrari is entering the electric era, but it is not doing so by simply turning a familiar supercar shape into an EV. The Luce arrives as a five-seat, four-door car designed for everyday use, with a form that feels closer to the future than to nostalgia.

Its design was developed with LoveFrom, the creative agency led by former Apple chief design officer Jony Ive and designer Marc Newson. Their involvement gives the car a different kind of presence. The Luce is not only about speed or power, but about proportion, usability and detail, the same elements that increasingly define modern luxury.

The performance still belongs unmistakably to Ferrari. The car is powered by four electric motors, one for each wheel, with a total output of 1,035 horsepower. It accelerates from 0 to 100 km/h in around 2.5 seconds and has an estimated range of 530 kilometres on a full charge. Its battery is built into the structure of the car, helping to lower the centre of gravity and support the driving dynamics expected from Maranello.

The more interesting question is what happens to Ferrari when the sound of a traditional engine is no longer at the centre of the experience. With the Luce, the brand has tried to answer that without turning the car into a digital object. The model places emphasis on driving feel, independent wheel control and a sound system that transforms the car’s mechanical vibrations into an audible experience for the driver.

The same thinking continues inside. Ferrari has avoided an interior dominated by screens. Physical controls, aluminium details, glass and mechanical elements give the cabin a more tactile character. The Luce belongs to the digital age, but it still understands the importance of touch.

For some, this will feel like an unusually bold move from Ferrari. Yet luxury brands survive by protecting their identity while knowing when to change. The Luce is Ferrari’s attempt to enter the electric era without losing the emotion, precision and physicality that made the name matter.

“A company demonstrates leadership when it has the courage to dare and to take on the challenge of new technologies. Ferrari Luce is the result of an ecosystem of collaborations with outstanding technology partners. We have created a car that combines unique driving emotions with extraordinary performance, driving pleasure and comfort,” said Ferrari CEO Benedetto Vigna.